With over 20 years of experience in branding and marketing, Becky Sparks Parker has established herself as a trusted advisor to start-ups, established brands, and non-profit organizations. She is the Lead Strategist and Founder of Blueprint Brand Strategy, a Seattle-based consultancy dedicated to helping clients overcome strategic brand and marketing challenges. ​

Becky’s career is marked by a commitment to enhancing brand resonance. She believes that creating a purpose-driven brand, rooted in an authentic right-to-win, is essential for profitable growth and business resiliency. Her approach involves guiding and teaching clients and their teams through tailored processes, focusing on unique deliverables that align with each client’s brand, economic model, business objectives and marketing needs.

She holds an MBA from the University of Washington and has a strong academic foundation in marketing, which has shaped her strategic approach to brand development and marketing.

In addition to her consultancy work, Becky serves on the Board of Stand.earth, and is actively involved as the Co-Chair of Communications & Strategy. This role underscores her dedication to environmental advocacy and her ability to leverage branding expertise for meaningful causes. ​

Becky’s extensive experience and strategic insights make her a valuable partner for organizations seeking to build resilient brands that resonate with their audiences.