With over 15 years of branding and marketing experience, I help
start-ups, established brands and non-profit organizations tackle strategic brand and marketing challenges. With my expertise, experience and a
fresh perspective on the challenge at hand, I look for ways to improve your brand resonance.
Why brand resonance matters
Creating a purpose-driven brand that resonates with customers based on your authentic right-to-win is the key to profitable growth and business resiliency. My approach is to look for ways to establish or improve your brand resonance, and to guide and teach you and your team through the process. My deliverable for each client is unique. It centers around your brand, economic model, business objectives, marketing needs, timeline and budget.
Why we should talk
Would you like to win the hearts and minds of your target customer more easily and turn them into raving fans? I will show you how to unlock your brand’s potential to win hearts and minds and resonate with your audience so that you can attract and keep the right customers for the long haul. I do quick-turn brand strategy projects to accommodate fast-paced business plans, as well as in-depth audience studies when you have big, unanswered questions that warrant taking a step back and reframing the challenge.